🧸 Trending Plushies — Top Picks of 2025
🔹 Squishmallows
Still dominating the plush market, the Squishmallows 8-inch series remains the best-selling plush toy in the U.S., with wide retail partnerships and international appeal.
🔹 Labubu Dolls
These quirky monster-elf blind box plushies from Pop Mart exploded in popularity in 2025, especially among Gen Z, serving both as collectibles and trendy accessories.
🔹 Jellycat
Known for ultra-soft texture and charming design, especially the iconic Bashful bunny. Limited editions regularly sell out and attract collectors worldwide.
🌟 Classic & Popular Animal Types
Teddy bears, bunnies, and cat plushies remain timeless favorites.
Other popular animals include giant dogs, capybaras, unicorns, elephants, dragons/dinosaurs, and monkeys.
Exotic animals like koalas and polar bears are trending as well.
🔝 Top Brands in 2025
Leading brands include Squishmallows, Jellycat, Gund, Melissa & Doug, Douglas, and Steiff — all praised for quality, safety, and lasting appeal. Steiff is especially known for heirloom-quality craftsmanship.
👀 Popular Plush Characters on Instagram
Flinky & Flora (whimsical bunny duo)
Martin the Bear, Au the Fox, Iggy the Piggy, and others with strong storytelling appeal.
📌 Quick Comparison Table (No Prices)
| Category | Why It’s Popular in 2025 |
|---|---|
| Squishmallows | Ultra-soft, collectible, family-friendly |
| Labubu Dolls | Trendy blind-box collectible; strong Gen Z appeal |
| Jellycat | Plush quality + viral collector editions |
| Popular animal styles | Cute aesthetics, broad age appeal |
| Giant & novelty plush | Oversized comfort, social media popularity |
If you want more brand comparisons, the latest Build-A-Bear or Labubu releases, or plushies by character or theme, just let me know!
